a. Providing Services

We use your personal information in order to provide programs, events and services, for instance:

• Registering you for an event or service;
• Verifying your identity;
• Processing your transactions and refunds, where applicable;
• Responding to your inquiries;
• Taking or verifying instructions from you;
• Creating, administering, and maintaining your accounts;
• With your consent, to verify your credit when such verification is necessary for certain of our services;
• Fulfilling your requests, inquiries, and purchases.

b. Managing Our Operations

We use your personal information to manage our operations, for instance:

• Managing and facilitating the use of our Website, which may include using cookies and other similar technology (as further detailed in the How we Collect Personal Information section);
• Enabling your participation in programs, events, contests, promotions, or surveys;
• Maintaining the security of the public, our users and our employees;
• Protecting ourselves and third parties from errors and fraud;
• Monitoring and investigating incidents and managing claims;
• Maintaining our services; and
• Meeting our contractual, legal and regulatory obligations.

c. Advertising

We use your personal information to inform you about programs, events, services, promotions, contests, or surveys, both on our own behalf and those of third parties, that we believe may be of interest to you. We may do this in a variety of ways:

• By communicating with you by email, telephone, SMS, direct mail;
• By delivering online advertisements relevant for you; and
• By customizing the content you see on our Website.

If you no longer wish to receive commercial electronic messages, please let us know by following the unsubscribe directions provided in every commercial electronic message. For more information on managing your marketing preferences, please see Your Privacy Choices.

d. Conducting Research and Data Analytics

We may use your personal information in order to conduct research and data analytics by tracking and analyzing current or previously collected information for the following purposes:

• Improving or developing new services;
• Managing and developing our operations;
• Understanding user needs, preferences and behaviour, and customizing how we tailor services to our users based on their interests;
• Measuring the effectiveness of our marketing; and
• Understanding how visitors interact with our Website and ensuring it works correctly.

When possible, we will use your information in an aggregated and/or de-identified format.

a. Federation CJA and Jewish Federation of Metropolitan Detroit

We may share your personal information with Federation CJA and/or Jewish Federation of Metropolitan Detroit where they make use of JLIVE as organizers, i.e. as a platform for their own programs or events, or those that they are participating in as co-organizers, sponsors, or otherwise. Although we only share the personal information needed by Federation CJA and/or Jewish Federation of Metropolitan Detroit to provide you with access to the relevant events or programs and communicate with you regarding such events or programs, as well as any optional information you choose to provide, once JLIVE shares such information with Federation CJA and/or Jewish Federation of Metropolitan Detroit, it is no longer in the custody or under the control of JLIVE. Federation CJA and/or Jewish Federation of Metropolitan Detroit, as applicable, may use that information to contact you or for other purposes in accordance with their own privacy policies. JLIVE encourages you to review the privacy policies of the relevant organization before registering for its events or programs.

We may also share information with Federation CJA and Jewish Federation of Metropolitan Detroit in aggregated and/or de-identified format in order to permit each of them to conduct research and data analytics.

b. Organizations

We may share your personal information with third party organizations that use JLIVE as a platform for their events and programs. Although we only share the personal information needed by such organizations to provide you with access to the relevant events or programs and communicate with you regarding such events or programs, as well as any optional information you choose to provide, once JLIVE shares such information with such organizations, it is no longer in the custody or under the control of JLIVE. Those organizations may use that information to contact you or for other purposes in accordance with their own privacy policies. JLIVE encourages you to review the privacy policies of the relevant organization before registering for its events or programs.

c. Service Providers

In the course of providing our services we may share all categories of personal information detailed in the section What Personal Information do we Collect? with third party service providers who perform services on our behalf. These service providers help us operate our business, technology systems and applications, internal procedures, infrastructure and advertising and marketing. They provide services to us, such as fulfilling purchases, processing credit card payments, performing credit checks, sending emails and postal mail, call centres, data hosting, contest administration, providing advertisements, and analytics services (e.g. tracking effectiveness of our campaigns and analyzing usage of our Website). We require these service providers to limit their access to and/or use of personal information to what is required to provide their services and require that those third parties adhere to confidentiality as well as security procedures and protections.

d. Sale or Transfer of Business or Other Transaction

We may disclose personal information to a third party in connection with a sale or transfer of business or assets, an amalgamation, reorganization or financing of parts of our business (including the proceedings of insolvency or bankruptcy). In the event the transaction is completed, your personal information will remain protected by applicable privacy laws. In the event the transaction is not completed, we will require the other party not to use or disclose your personal information in any manner whatsoever and to completely delete such information, in compliance with applicable laws.

e. Other Permitted Reasons

Applicable laws may permit or require the use, sharing, or disclosure of personal information without consent in specific circumstances (e.g., when investigating and preventing suspected or actual illegal activities, including fraud, or to assist government and law enforcement agencies). These circumstances include situations when permitted or required by law or when necessary to protect JLIVE, our employees, our customers, or others. If this happens, we will not share more personal information than is reasonably required to fulfill that particular purpose.

f. With Your Consent

Other than the purposes listed above, we may, with your implied or express consent, share or disclose your personal information outside of JLIVE, in accordance with applicable laws.

a. Within your Account

If you have a JLIVE account, you can update your preferences within your account. Please see our help pages for more information.

b. When You Register or by Contacting Us Directly

You may opt in to receiving email or SMS communications at the time that you join JLIVE or register for an event or program through JLIVE, enter our contests, promotions or surveys, or any time thereafter through your online account. We may also have your implied consent to send you such marketing electronic communications under applicable laws.

You may opt out of:

• Receiving email or SMS marketing communications, by clicking “unsubscribe” within any marketing email you receive, texting “STOP” within any SMS marketing you receive, or through preferences in your account (if you have created one);
• Receiving interest-based advertisements by changing your browser settings on your device, and/or using third party unsubscribe functionality (e.g., via Google or Facebook) to change your preferences within their platforms. Please note that disabling, blocking or deleting some of these technologies, such as cookies, may cause you to lose the functionality of certain features on our Website.

Please note the following regarding withdrawal of consent or changes in your privacy preferences:

• Even if you have opted out of receiving marketing communications from us, we may still contact you for transactional purposes, in compliance with applicable laws (e.g., for customer service, program or event information, or service or reminder notices). We may also need to contact you with questions or information regarding your customer service inquiries; and
• It may take some time for all of our records to reflect changes in your preferences (e.g., if you request that you not receive personalized marketing communications from JLIVE, your preference may not be captured for a promotion already in progress).

c. Using Third Party Functionality

We may use third parties (e.g., web companies or social media platforms) that use certain technologies to analyze your browsing behaviour as you visit our Website. You can manage your privacy preferences with respect to certain third parties, such as Google, by using the unsubscribe functionality within their platforms. Please note that disabling, blocking or deleting some of these technologies, such as cookies, may cause you to lose the functionality of certain features on our Website.

For example, Google Analytics uses cookies to analyze your browsing behaviour on our Website. This information is not provided to us in a personally identifiable format and is collected through your ad settings on your device or browser. If you would like to opt out of Google’s ad settings, please go to www.google.com/settings/ads or use the Google opt out browser add-on located at https://tools.google.com/dlpage/gaoptout.

We also may embed links to other websites, including social media websites, on our Website. For more information about social media plug-in protocols, such as “Like” buttons on Twitter, Facebook or Instagram and their impact on your privacy rights, please visit the appropriate social media help centre (e.g., Facebook’s Help Center at https://www.facebook.com/help/).

a. How we Protect Personal Information

We employ organizational, physical and technological measures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. These safeguards also apply when we dispose of or destroy your personal information.

b. Where we Keep Personal Information and Cross-border Transfers

We may store personal information within Canada or the United States. Some of our service providers may also access, process or store your personal information outside of the country where you reside. We use reasonable safeguards to ensure that our service providers protect your personal information wherever it is used or stored.

As a result, when your personal information is used or stored in a jurisdiction other than where you are residing, it may be subject to the law of this foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.

c. How Long we Keep Personal Information

We will store your personal information for as long as necessary to fulfill the purposes for which it was collected, except where otherwise required or permitted by law. Once no longer required, your personal information will be securely destroyed or anonymized (so the information no longer identifies you).

d. Request to Know about the Personal Information we have Collected

Once every 12 months, you may submit a verifiable request that we disclose the following information to you:

• The categories and specific pieces of personal information that we have collected about you in the last 12 months, as well as the sources from which personal informal is collected, the business and commercial purposes for collecting it, the categories of third parties with whom we have shared it; and
• The categories of personal information about you that we have disclosed for a business purpose in the last 12 months.

e. Right to Request that we Delete your Personal Information

You may submit a verifiable request that we delete any personal information that we have collected about you, subject to the exceptions provided for by the CCPA.

f. Methods for Exercising your Rights

You may exercise these rights using one of the methods described in section 15.

g. Non-Discrimination Right

We will not, because you have exercised any of the rights detailed in this section 12, deny you any goods or services, charge different prices or rates for goods or services, or provide you with a different level or quality of goods or services.